The Famous Bait and Switch

ATC does not condone bait and switch advertising specials, because we feel it is unfair to parents and potential students.  We feel bait and switch advertising it is not proper, since it makes parents or student feel that classes are cheaper then the actual price. This type of special is misleading. ATC feels this is also not kind to a child's or an adult's dreams and hopes to train.

Example of bait and switch: Some academies offer a 3-6 week special for $49.00 to $99.00, then after three weeks they switch you into a $200.00 - $350.00 per month program: then they also charge you extra for specialty classes, privates, weapons classes(demo and sparring teams), and many parents and students feel tricked and stop their training. 

It is not that $200.00 per month is not worth excellent instruction. It is just ATC feels that an academy should be more upfront, honest and be confident in their instruction, not use car salesman gimmicks that may dishearten children.

ATC also feels that in the long run honesty and professionalism is appreciated by all. That is why you will not find those kind of tricks at ATC academies.  If we offer a week trial special, you will be able to find a program within that price range.

Note: There are however some people who only look for those type of specials and move from academy to academy, this does not benefit any student in their martial arts training.